So, here we got again. XP Deluxe Protector, yet another rogue:
This rogue uses xpdeluxe.exe as its file name, located under %UserProfile%\XP Deluxe Protector\. Panda security and the great folks over at BleepingComputer has more information and removal instructions.
It is still live at xpdeluxeprotector.com (IP: 220.127.116.11). The following domains are also hosted on the same IP: personaldeluxeguard.com and winpc-antivirus09.com.