Desktop Security 2010 Scareware

Stumbled upon another rogue security application called Desktop Security 2010. It has been around for some time now. What's new about this one is that it adds a new column to the Windows Task Manager falsely claiming that some of my files are infect:

Your Protection Scareware

Stumbled upon a new scareware application called "Your Protection" today:

FreeFixer v0.55 log
http://www.freefixer.com/
Operating system: Windows XP Service Pack 2
Log dated 2010-04-07 14:20

Registry Startups (5 whitelisted)
HKCU\..\Run, Your Protection = "C:\Program Files\Your Protection\urpprot.exe" -noscan